MJCO Blog

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Four reasons to hire a copywriter

16 September

copywritingPeople are reading and writing more today than ever. We tweet, we write texts and blog entries, and we update our Facebook pages daily. If we’re all writing so much, shouldn’t we all be experts at it already?

Yet we aren’t. It takes much more to write great copy. Here are four reasons you should consider hiring a copywriter for your business.

1.  They can write faster than you can.

Time is a finite resource: you only have so much of it. Would you rather use your time building your brand and business in the ways in which you are expert, or would you rather be writing copy for a brochure?

Our experienced copywriters have experience in composing copy across all media: brochures, postcards, blogs, social media, advertising, and even film.  They are fast, they are affordable, and they know what they’re doing.

2.  A copywriter can be objective about your business.

No one knows your business better than you do. When it comes to copywriting, however, this can be both a blessing and a curse. Business owners understandably want to share everything with consumers, which can bury customers in a blizzard of unnecessary information. Excessive copy is as bad – and usually worse – than too little.

A professional copywriter can bring an objective eye to the process, applying their marketing and communication skills to create the copy that appeals to readers and best works for you.

3.  They are experts in how people communicate and receive information.

The world is constantly evolving, and our communication skills are evolving with it. Readers are growing less patient.  They want their information clear and concise, and they want it all to fit inside the small rectangle of their mobile phone.

 A copywriter knows how to get to the point, drive traffic to your business, and grab the attention of readers.

4.  They are good with words.

Grammar is hard. Do you know the difference between active and passive verbs? How about independent and dependent clauses? Do you know the proper times to use who or whom?

Our copywriters do. Most people who read your brochure or website will not know you personally, so the copy will be your voice. When it comes to making first impressions, using proper grammar will establish you as someone to be taken seriously.

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